The college affordability crisis is a reality most of our students face. Two years ago, Marymount University piloted a comprehensive textbook reserve program as a part of a multi-pronged effort to reduce the cost of higher education for our students. In this presentation we plan to discuss the lessons we have learned and provide attendees with the tools to start a successful reserves program. After attending this session participants will take away an adaptable timeline for implementing a textbook reserves program, outreach and marketing strategies, quantitative and qualitative measures for demonstrating the impact of a textbook reserve program, and a sense of the Return on Investment (ROI) on a textbook reserve program.